D’Addario Launches Players Circle – First-Of-Its-Kind Rewards Program

D’Addario, the world’s largest maker of musical instrument accessories, has just launched Players Circle, the only customer rewards program in the musical instrument accessories sphere. The online rewards program is the digital evolution of a concept Jim D’Addario, CEO of D’Addario & Company, first conceived in the 1990s.


The process is simple: players sign up online, enter the serial numbers from their purchased packaging, and are rewarded with redeemable points. Other ways to earn points include getting others to sign up, and sharing content on social media.

Points are redeemable for accessories and gear, including many different lines of D’Addario strings for electric, acoustic, classical and bass guitar. This enables players to sample different styles of their choosing. Shipping and handling costs are included in the point redemption. D’Addario plans to launch similar rewards programs for their accessories, woodwinds, percussion and orchestral brands in the future.

D'Addario Players Circle - the only customer rewards program in the musical instrument accessories space

Upon signup, rewards program members are also automatically entered to win large-scale prizes, such as guitars, effect pedals, accessories and digital exclusives.

Players Circle is currently open to US-residents only with plans to expand the program globally.

D'Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under several product divisions: D'Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D'Addario Woodwinds, and D'Addario/Planet Waves Accessories. A family-owned and operated business with roots dating back to the 17th century and 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota's Lean manufacturing principles. D'Addario musical accessories are distributed in 120 countries, serve more than 3,000 U.S. retailers, all major e-commerce sites, and are the preferred choice of professional and serious amateur musicians worldwide including Dave Matthews, Sheryl Crow, Lenny Kravitz + more.